SAAQ • Radio spots

While road safety statistics improve year after year, far too many lives are still lost on Quebec roads.

This is why the SAAQ (the Quebec automobile insurance corporation) continues its efforts to raise awareness about the deadly dangers of reckless driving by using a powerful medium to reach drivers right when they’re at the wheel: radio.

Featured here are 2 different campaigns.

Emma

1 spot — speeding

You + He + Jay

3 spots — texting and driving