KNIX • SPORT YOUR PERIOD

While bleeding is part of the game in sports, menstrual blood remains a taboo. So much so that 1 in 2 teens quits sports for fear of leaking.

To empower menstruators to stop hiding and stay in the game, Knix—the global period-wear brand—partnered with international athletes to openly announce when they’re competing on the world stage during their periods, becoming the first-ever official sponsor of athletes' periods.